Comparative analysis
Marketing timelines
A side-by-side look at how Rockstar markets its biggest releases. Toggle each title to compare announcement cadences, rollout strategies, and the build-up leading to launch.
Teaser (Debut)
Trailer Announcement 1 (Trailer 1)
Trailer Announcement 2 (Trailer 1)
Trailer 1 (Debut)
Release Announcement 1 (Fall 2025)
Release Announcement 2 (5/26/2026)
Trailer 2
Release Announcement 3 (11/19/2026)
Preorder Announcement 1 (06/25/2026)
Preorders
Announcement (Extended Look)
Extended Look (Now Playing)
Game Preloading
Game Release
Teaser (Debut)
Trailer Announcement 1 (Trailer 1)
Release Announcement 1 (Fall 2017)
Trailer 1 (Debut)
Release Announcement 2 (Spring 2018)
Trailer Announcement 2 (Trailer 2)
Trailer 2
Release Announcement 3 (10/26/2018)
Trailer Announcement 3 (Trailer 3)
Trailer 3
Previews 1 (Debut)
Preorders
Trailer 4 (Gameplay 1)
Previews 2 (Hands On)
Trailer 5 (Gameplay 2)
Trailer 6 (Official 1)
Game Release
Teaser (Debut)
Trailer 1 (Debut)
Release Announcement 1 (Spring 2013)
Trailer Announcement 1 (Trailer 2)
Pre Orders (Standard)
Trailer 2 (Official 2)
Release Announcement 2 (9/17/2023)
Trailer 3 (Characters 1)
Pre Orders (Special Edition)
Trailer Announcement 2 (Trailer 4)
Trailer 4 (Gameplay 1)
Trailer Announcement 3 (Trailer 5)
Trailer 5 (Online 1)
Trailer Announcement 4 (Trailer 6)
Trailer 6 (Official 1)
Hands On (Preview 1)
Game Release