Marketing Timelines
A comparative look at how Rockstar marketed its biggest releases. Toggle each title to compare rollout strategies, announcement cadences, and build-up leading to launch.
Games
Corporate
Feb 4, 2022
Teaser (Debut)
Nov 8, 2023
Trailer Announcement 1 (Trailer 1)
Dec 1, 2023
Trailer Announcement 2 (Trailer 1)
Dec 4, 2023
Trailer 1 (Debut)
Dec 4, 2023
Release Announcement 1 (Fall 2025)
May 2, 2025
Release Announcement 2 (5/26/2026)
May 6, 2025
Trailer 2
Nov 6, 2025
Release Announcement 3 (11/19/2026)
Nov 19, 2026
Game Release
Oct 17, 2016
Teaser (Debut)
Oct 18, 2016
Trailer Announcement 1 (Trailer 1)
Oct 18, 2016
Release Announcement 1 (Fall 2017)
Oct 20, 2016
Trailer 1 (Debut)
May 21, 2017
Release Announcement 2 (Spring 2018)
Sep 22, 2017
Trailer Announcement 2 (Trailer 2)
Sep 28, 2017
Trailer 2
Feb 1, 2018
Release Announcement 3 (10/26/2018)
Apr 30, 2018
Trailer Announcement 3 (Trailer 3)
May 2, 2018
Trailer 3
May 4, 2018
Previews 1 (Debut)
Jun 4, 2018
Preorders
Aug 9, 2018
Trailer 4 (Gameplay 1)
Sep 20, 2018
Previews 2 (Hands On)
Oct 1, 2018
Trailer 5 (Gameplay 2)
Oct 18, 2018
Trailer 6 (Official 1)
Oct 25, 2018
Game Release
Oct 25, 2011
Teaser (Debut)
Nov 2, 2011
Trailer 1 (Debut)
Oct 30, 2012
Release Announcement 1 (Spring 2013)
Nov 5, 2012
Pre Orders (Standard)
Nov 5, 2012
Trailer Announcement 1 (Trailer 2)
Nov 14, 2012
Trailer 2 (Official 2)
Jan 31, 2013
Release Announcement 2 (9/17/2023)
Apr 30, 2013
Trailer 3 (Characters 1)
May 23, 2013
Pre Orders (Special Edition)
Jul 8, 2013
Trailer Announcement 2 (Trailer 4)
Jul 9, 2013
Trailer 4 (Gameplay 1)
Aug 12, 2013
Trailer Announcement 3 (Trailer 5)
Aug 15, 2013
Trailer 5 (Online 1)
Aug 27, 2013
Trailer Announcement 4 (Trailer 6)
Aug 29, 2013
Trailer 6 (Official 1)
Sep 3, 2013
Hands On (Preview 1)
Sep 16, 2013
Game Release